Plus, anyone viewing your profile is thinking about following you. This is your first impression of their body of work: a visual, big-picture introduction to their personal or professional brand.įor individual users, creating a beautiful grid may not matter - sure, color coding your posts could be a fun personal challenge, but if you’re just on the ‘gram to connect with friends, not amass an audience, branding likely isn’t too important.īut for brands, creatives, or influencers, consistency and style are critical, particularly if your account is focused on aesthetics or lifestyle.Īfter all, your grid is a quick and easy way to get your message across. The grid gives you a birds-eye view of a user’s posting history. When someone follows you for the first time or navigates to your profile to check out your content, your Instagram photo grid is an opportunity to showcase your vibe or brand at a glance.

Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.

Instagram feed layout ideas